Heather Kidd Welcomes The Launch Of Jo Swinson’s Real Women Paper

Jo Swinson launches the Real Women paper – aiming to inject some realism into the portrayal of women in the media and Heather Kidd welcomed this positive proposal.
Women face pressure from all directions these days. Hit hard by the recession, trying to juggle family commitments with work and home life, it’s easy to feel like you’re running just to stand still.
The media screams out an endless list of things still to do: get a bikini body in 20 days, plan the perfect children’s party, how to look 10 years younger. Despite great strides forward in equality, women still get paid less than men, and generally still end up taking more responsibility for childcare and looking after elderly relatives. This can be hugely rewarding, but combining this with a job can seem almost impossible.
There’s a lot the Government could do to give a helping hand and it would be nice to inject some realism into the media’s portrayal of women, instead of the suggestion that nothing less than perfection will do.
In this paper the Liberal Democrats set out what they would do differently to help real women.
Visit www.realwomen.org.uk for more information about Real Women.